Every year we have brainstorm sessions/conferences/retreats (call it what you will) where we decide what our focus will be for the year and how we will best market the brand that we are responsible for.


We are getting closer and closer to the halfway mark of 2020 and most companies’ strategy is already in place and running full force… but sometimes what we decided the marketing focus for 2020 will be just doesn’t seem to be as effective as we thought (or as research promised it will be).

Maybe it is not about changing your main marketing strategy but rather include supporting strategies to support the main focus of your marketing strategy.

Whatever your marketing focus is for the year there are 3 supporting pillars in marketing that you need to include in your marketing strategy for 2020:


(If needed you can click on image to enlarge image)

My biggest selling point is that we can be our clients Afrikaans handle! Often one forgets to speak to the Afrikaans market which is the 3rd most spoken language in SA.

They also buy the relationship we have with the consumer that we’ve built through the last 14 years. There’s also credibility when we talk about the brand.

  • Jacky Billau. INTIEM Sales Manager.

Over the past 14 years INTIEM has supported brands to effectively communicate and market to the INTIEM audience. Would you like to make use of the opportunities we offer at INTIEM to support your current marketing strategy? Then get in contact with us so that we can see how we can best support your marketing strategy and advise you on how we can promote your brand to our online community of over 260 000* people.

Send our Digital Manager an email at geraldine@intiem.co.za and we will get back to you withing 24 hours.


Send me an email at liezel@intiem.co.za and I will get back to you within 24 hours.

To helping you connect your brand to the right audience in 2020

Liezel van der Merwe

Managing Editor INTIEM

*Facebook fans, Instagram followers, Website Unique visitors